Pratt
A class at Pratt Institute decided to focus attention on the use of existing water fountains around campus as refilling stations, using aluminum bottles, of course.
They decided to create a branding system that would make it easy for students to find the water fountains. They even came up with a catchy phrase – “Tap at Pratt” and created designs for signage and posters using blue, white and straight lines.
I would have gone further and branded the aluminum bottles themselves with the “Tap at Pratt” logo.
For me – this is such a great idea. I had a previous post about water refilling stations at Chicago airports. There are a lot more schools than airports so the impact of this initiative of Pratt could be significant, especially if other schools follow suit.
I am always queasy about drinking directly from public water fountains. With an aluminum bottle, I can do a quick refill and be on my way.
